SANDISK UNIQUELY POSITIONED TO HELP OEMS BRING TO MARKET HIGH-PERFORMANCE, RELIABLE AND COST-EFFECTIVE SMARTPHONES AND TABLETS
- SanDisk optimizes performance of mobile storage devices through
close engagement with leading chipset and operating system
vendors
- Tight integration among the storage device, processor and
operating system is mandatory to achieve greater system
responsiveness for faster boot times, application launches and web
browsing
- Key companies including Texas Instruments, Freescale
Semiconductor, Intel Corporation, Marvell, Microsoft and NVIDIA
participate at SanDisk's partner pavilion
Mobile World Congress, Barcelona, February
14, 2011-SanDisk Corporation (NASDAQ: SNDK), the global
leader in flash memory cards, today announced that several of the
industry's major chipset vendors have selected SanDisk's iNAND™
embedded storage device for use in their new reference designs-the
boards on which next-generation mobile phones and tablets are
developed. As the trusted storage solution provider for hundreds of
mobile phone and consumer electronic designs, SanDisk is uniquely
positioned to help OEMs optimize the performance of their
products.
SanDisk works closely with industry
leaders such as Texas Instruments Incorporated (TI), Windows®
Phone, Freescale Semiconductor, Intel Corporation, Marvell,
Microsoft Corporation and NVIDIA to optimize how its iNAND (e.MMC
interface) and integrated solid state drive (iSSD) flash storage
products interact with the processors, operating systems and usage
models of the specific devices in which they are used. This
fine-tuning process makes it easier for OEMs to design mobile
devices with the best possible performance and user experience. To
view demonstrations of how these vendors implement SanDisk's
embedded devices into their designs, Mobile World Congress
attendees can visit the partner pavilion located in Hall P8, Stand
8B91.
"TI's OMAP™ 4 platform delivers
breakthrough performances and best-in-class power management
technology. With the Blaze™ mobile development platform, customers
can develop innovative usage models on various operating systems,"
said Fred Cohen, director, OMAP wireless ecosystem, TI. "With the
availability of complementary technologies like SanDisk's embedded
memory, customers can incorporate a scalable storage solution to
deliver better user experiences, faster boot times, and seamless
multi-tasking across applications, all with a faster
time-to-market."
The world's top mobile chipset
vendors leverage SanDisk's flash memory expertise to ensure tight
integration between the iNAND storage device and the processor.
This results in faster phone boot times, application launches,
Internet browsing and overall system responsiveness.
SanDisk also meets SATA interface
requirements in high-end productivity tablets, and works closely to
optimize chipset integration for its iSSD product line. Utilizing
industry-leading mobile usage analysis capabilities, SanDisk
designs its storage products with a firm understanding of the needs
of end users and then shares this insight when engaging with mobile
chipset vendors.
"As mobile devices continue to offer
a growing array of advanced features, greater cohesion between
storage and processor vendors is required," said Flint Pulskamp,
research director, wireless and wired communications
semiconductors, IDC. "Developers who tightly integrate all aspects
of hardware and software design are more likely to meet a device
manufacturer's reliability, performance, size and cost
criteria."
"OEMs trust SanDisk because we are
closely aligned with the design and engineering teams of all the
major chipset designers," said Yoram Zylberberg, director,
strategic business development, OEM, SanDisk. "As a result, no
matter which processor a manufacturer chooses, they know that our
iNAND embedded storage device is optimally integrated with it. This
allows them to develop mobile devices that offer the best possible
user experience within their cost envelope."
"SanDisk's iNAND and iSSD storage
devices are tightly integrated with our chipsets, enabling optimal
performance, product longevity and low power consumption," said
Rajeev Kumar, i.MX product line manager for consumer products,
Freescale. "As computing, mobile and consumer electronics continue
to converge, SanDisk's e.MMC and SATA solutions help to deliver a
scalable platform that meets the current and future needs of many
OEM customers."
SanDisk offers a wide range of
products and services for its OEM customers. These include
high-volume manufacturing through joint ownership of the largest
NAND flash fabs, a broad intellectual patent portfolio of more than
2,700 patents, leading NAND flash designs and process technologies
as well as a global brand and reputation for high quality.
About SanDisk
iNAND
SanDisk iNAND EFDs come in a wide range of storage capacities from
2 gigabytes (GB)1 to 64GB and utilizing e.MMC standard
interfaces and packages for quick integration into handset designs.
With managed physical partitions, customizable attributes and
advanced power failure immunity, SanDisk iNAND features highly
reliable boot code and application storage device capabilities in
addition to being a mass storage solution. iNAND drives use
advanced caching technology that improves system responsiveness,
and are designed based on SanDisk's usage analysis capabilities.
iNAND devices are based on both two-bit-per-cell (MLC) and
three-bit-per-cell (X3) technologies.
About SanDisk
iSSD
SanDisk iSSD is the world's smallest 64GB SSD and first in a new
category of embedded SSDs that are smaller than a postage stamp and
weigh less than a paper clip. iSSD is available in capacities
ranging from 4GB to 64GB, with a SATA interface. iSSD is the
fastest high-capacity embedded storage solution at this physical
size, and is designed for high performance and reliability for
mobile computing platforms including high-end tablets. iSSD devices
are based on MLC technology.
About SanDisk
SanDisk Corporation is the global leader in flash memory cards -
from research, manufacturing and product design to consumer
branding and retail distribution. SanDisk's product portfolio
includes flash memory cards for mobile phones, digital cameras and
camcorders; digital audio/video players; USB flash drives for
consumers and the enterprise; embedded memory for mobile devices;
and solid state drives for computers. SanDisk is a Silicon Valley-based S&P
500 company, with more than half its sales outside the United
States.
1 1 gigabyte (GB) = 1
billion bytes. Some capacity not available for data storage.
SanDisk's product and executive
images can be downloaded from
http://www.sandisk.com/corporate/media.asp
SanDisk's web site/home page address: http://www.sandisk.com
© 2011 SanDisk Corporation. All
rights reserved. SanDisk and the SanDisk logo are trademarks of
SanDisk Corporation, registered in the United States and other
countries. iNAND is a trademark of SanDisk Corporation. Other brand
names mentioned herein are for identification purposes only and may
be the trademarks of their respective holder (s).
This press release contains certain
forward-looking statements, including expectations for
applications, features, markets, and customers that are based on
our current expectations and involve numerous risks and
uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements
to be inaccurate include among others: the market demand for our
products may grow more slowly than our expectations, our products
may not be available in the capacities that we anticipate, our
products may not perform as expected and the other risks detailed
from time-to-time in our Securities and Exchange Commission filings
and reports, including, but not limited to, our most recent
quarterly report on Form 10-Q. We do not intend to update the
information contained in this press release.